Anti Fund is a venture capital firm founded by Jake Paul and Geoffrey Woo in 2021.

Anti Fund believes the best founders are rebels, and the “anti” ethos resonates with the very best engineers, scientists, and creators. Startups live and die on two levers: capital and attention. While capital is fungible, the ability to command attention is not. Whether a company sells consumer products or is a research lab producing AI & robotic foundational models, they all must compete on the ability to win mindshare and ultimately customers and revenues.

Venture capital returns are driven by iconoclasts who win. Anti Fund’s mission is to find and fund these people or incubate those businesses directly.

Select investments


Anti Fund focuses on early-stage investments and advisory in AI; robotics; software and high-growth consumer companies with differentiated technology and/or distribution advantages. Anti Fund believes that companies that boldly challenge incumbents and break traditional paradigms are also the venture investments that generate the best financial returns.

AI; robotics; software

Consumer

Our team


Jake Paul

Jake Paul is co-founder & managing partner of Anti Fund and a professional boxer. Jake holds the record for the most streamed sporting event in history with 65M peak concurrent streams (Paul vs Tyson on Netflix), was a top 5 most Googled athlete in 2024, and has 70M+ followers across social media (28M+ on Instagram, 20M+ on Youtube). He is founder of Most Valuable Promotions, Betr, and W.

Geoffrey Woo

Geoffrey Woo is co-founder & managing partner of Anti Fund and an entrepreneur. He co-founded Archive, Ketone-IQ, W, and is a founding partner & board director for Betr. He previously founded and sold Glassmap (YC S11) to Groupon. He earned a BS with Honors & Distinction in Computer Science from Stanford University and is co-inventor and co-author of numerous US Patents and peer-reviewed science papers. Geoffrey’s angel investment track record includes being one of the first investors in Ramp and Chronosphere valued at $11B and $1.6B, respectively.

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How we help


Founding and scaling a high-growth business is difficult. Anti Fund won’t waste your time and generate busywork. Instead we’re a phone call or text message away to dig into product, go-to-market, fundraising, and strategy when you want it.

Product

Product relies on good taste. We’ve built W and Betr together. Jake has built one of the largest followings in sports and entertainment history. Geoff has built Ketone-IQ and Archive. Our track record demonstrates taste, and we help founders find product/market fit, and hyperscale it.

Go-to-market